Sunday, October 26, 2003

So hip it hurts
I read this in Thursday's Guardian... about "trailor trash chic" in Shoreditch... my company's HQ is in shoreditch so I'm a regular visitor to the area, and whilst I certainly have noticed a high "piercing quotient" ... I've yet to see evidence of this trend. The article seems to be taking things just a little too seriously though...

"The poverty of America's deep south - where I grew up - is now imitated by Britain's trendiest. How sick is that?
It can be somewhat disconcerting to walk down my high street. Men stroll past wearing US-style gas station attendant shirts with round patches that say Ed, or Bubba. Or some have T-shirts that say 'I Love Daytona Beach' or 'Eat at Jimbo's BBQ'. These guys all seem to have baseball caps on, too, usually advertising something like a fishing tackle shop on the front, with camouflage around the side. And the hats, more often than not, sit on top of mullets that look straight out of 1979.
But it's not just the men. Women totter by on 1980s, brightly coloured high heels, and I hear the clank of chunky, cheap plastic bracelets. It's not unlike finding yourself as an extra for a film set on a trailer park in the US. Except that I'm not in Redneckville, Georgia - I'm in London's trendy Shoreditch."