World of Ends Concise and highly clueful essay on the internet... makes lots of points which seem so very obvious, especialy once they are articulated so clearly by somebody else ! Worth a read for anyone interested in the internet and the future of humanity.

What the Internet Is and
How to Stop Mistaking It
for Something Else.

Written by Doc Searls and David Weinberger - who were behind the highly influential (apparently) 1999 book/essay the cluetrain manifesto