This News.com article reports on an attempt at an edgy, guerrilla marketing campaign by Ask.
It seems fairly lame to me, both in the approach (trying toooooo hard to be cool and edgy) and in the arguments it makes about "information freedom". Yes, we need to be careful about handing any company a monopoly.... but what makes Ask such a great alternative?
Their site seems laden with more obtrusive advertising per results-page (than google), and less relevant results (than google or yahoo)
Ask tries U.K. guerrilla marketing campaign | News.blog | CNET News.com
More here: http://valleywag.com/tech/advertising/a-botched-revolt-against-google-244111.php
